Disney Interactive is an American video game and internet company that serves as the digital arm of The Walt Disney Company. Established in 1995, Disney Interactive initially focused on publishing computer and video game console software. Over the years, it evolved to oversee various websites and interactive media owned by Disney. The company played a crucial role in the early development of Disney's online presence, including the creation of Disney Online in 1995. Throughout its history, Disney Interactive underwent several transformations and acquisitions, such as the formation of Buena Vista Internet Group in 1997, the merger with Walt Disney Internet Group in 2008 to become Disney Interactive Media Group, and later the rebranding to Disney Interactive in 2012. The company has been involved in mobile gaming, social networks, and online platforms, contributing to Disney's broader digital strategy.

The history of Disney Interactive reflects the dynamic landscape of the digital entertainment industry. From early ventures into internet portals like the Go Network to strategic acquisitions such as Playdom and Tapulous, Disney Interactive aimed to stay at the forefront of technological trends. The introduction of Disney Infinity in 2013, a cross-platform game combining video games with a toy line, demonstrated the company's innovative approach to interactive entertainment. However, challenges arose, leading to layoffs and restructuring in 2014. The eventual discontinuation of Disney Infinity in 2016 marked a shift in strategy. In recent years, Disney Interactive, now under the umbrella of Disney Consumer Products and Interactive Media, has continued its involvement in video game publishing, releasing both classic game collections and new titles like Disney Illusion Island in 2023.