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G.I. Joe is a military-themed franchise created by Hasbro that began in the 1960s with a line of action figures representing American soldiers. The term "G.I. Joe" originally referred to U.S. soldiers, with "G.I." meaning "Government Issue" or "General Issue." Over the years, G.I. Joe has evolved into a multifaceted brand that includes animated television series, comic books, and feature films. The storyline primarily revolves around the elite G.I. Joe Team, which combats the nefarious Cobra organization, a group intent on global domination. The franchise emphasizes themes of bravery, teamwork, and heroism, appealing to both children and adult collectors alike.

The G.I. Joe franchise has made a significant impact on popular culture, inspiring a diverse range of characters and storylines that contribute to its rich lore. Each character in the G.I. Joe universe has unique skills and backgrounds, allowing for engaging narratives and adventures. The brand's popularity has led to the production of numerous toys, games, and action figures, fostering a loyal fanbase. From its inception as a simple action figure line to its status as a cultural icon, G.I. Joe remains a beloved symbol of military action and adventure, captivating generations of fans around the world.