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Poggers .Com
April 29, 2026
One Piece 100: WE ARE ONE Explained — Full Overview of the Global Anniversary Campaign and Projects
Anime
Poggers .Com
April 29, 2026
Overview of One Piece 100: WE ARE ONE, a Shueisha campaign celebrating Volume 100 with global collaborations, events, free manga, and fan projects.
>Overview of One Piece 100: WE ARE ONE, a Shueisha campaign celebrating Volume 100 with global collaborations, events, free manga, and fan projects.
Buy: One Piece Products & Merchandise
Buy: One Piece Products & Merchandise
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One Piece 100: WE ARE ONE was a commemorative multimedia campaign organized by Shueisha in 2021 to mark the release of the 100th volume of One Piece and the simultaneous approach of the series’ 1,000th anime episode. The campaign functioned as a centralized promotional initiative bringing together multiple collaborations, media projects, and fan engagement activities under a unified branding.
The campaign was hosted through a dedicated official website and ran primarily during mid to late 2021. It followed an earlier milestone initiative titled “One Piece 1000 Logs,” which also focused on celebrating the 1,000th chapter and episode milestones. “WE ARE ONE” served as the primary slogan and branding for the 100th volume-related campaign.
Overview
The WE ARE ONE campaign was structured as a collection of independent but coordinated projects. These projects included collaborations with external organizations, media adaptations, promotional goods, and interactive fan events. The campaign did not represent a single narrative product but rather a framework for distributing multiple commemorative initiatives.
The initiative was organized around three major project categories:
- Large-scale collaboration projects
- Media and content distribution projects
- Merchandise and promotional campaigns
KIBO Discover Project (JAXA collaboration)
One of the central components of the campaign was the KIBO Discover Project, developed in collaboration with Japan Aerospace Exploration Agency and other partners including Bascule, a Japanese creative company.
The project incorporated the International Space Station (ISS) into a narrative experience featuring characters from One Piece. It was structured in multiple phases:
- An augmented reality (AR) application allowing users to track the ISS in real time
- A broadcast segment involving astronaut Akihiko Hoshide, conducted from the ISS Japanese Experiment Module (“Kibo”)
- Promotional content linking One Piece characters to space exploration themes
The project was officially tied to the release date of Volume 100 on September 3, 2021.
WE ARE ONE short drama series
The campaign included a series of short live-action drama films titled “WE ARE ONE.” These were produced as part of a collaboration between One Piece, director Mika Ninagawa, and musician RADWIMPS, who provided the theme song “TWILIGHT.”
The short films were released via the official One Piece YouTube channel. Each installment featured original live-action narratives centered on fictional characters and situations reflecting themes from the manga, such as ambition, friendship, and rivalry. These narratives were intercut with references to One Piece characters and story elements.
Free manga distribution campaign
As part of the promotional strategy, Shueisha made selected volumes of One Piece available for free digital reading for a limited time through platforms such as Shonen Jump+ and Zebrack.
The distribution schedule was divided into three phases:
- Volumes 1–32: July 19 to August 1, 2021
- Volumes 33–61: August 2 to August 15, 2021
- Volumes 62–90: August 16 to September 2, 2021
The campaign was intended to coincide with the buildup to Volume 100’s release.
One Piece Knowledge King competition
The campaign included the third iteration of the One Piece Knowledge King trivia competition. Registration was open during July and October 2021, with the exam held on October 24, 2021.
The competition tested knowledge of One Piece volumes 1 through 100 and related official materials. The winner was granted a prize involving a custom illustration request from Eiichiro Oda.
“Where’s Wally?” collaboration
A collaboration was conducted with the Where’s Wally? franchise. This project involved a large illustrated puzzle featuring One Piece characters alongside Where’s Wally characters.
Participants were encouraged to locate specified characters within the illustration. The campaign was integrated with social media participation using official hashtags and Twitter-based entry mechanisms. Selected characters were designated as search targets for promotional engagement.
Additional media projects
The WE ARE ONE campaign included several supplementary media projects:
Audio manga adaptation
The one-shot manga Monsters, created by Eiichiro Oda prior to One Piece, was adapted into a voiced comic format. The adaptation was released in two parts on the official Shonen Jump YouTube channel in September 2021.
Shokugeki no Sanji collaboration
A special crossover manga titled Shokugeki no Sanji (a spin-off combining One Piece with elements from Food Wars!) released its third chapter during the campaign period in Weekly Shonen Jump.
Wano Arc YouTube releases
Episodes from the One Piece Wano Country arc were made available for free streaming on the official One Piece YouTube channel for a limited period, released weekly.
Merchandise and promotional campaigns
The campaign included multiple licensed merchandise collaborations and retail promotions. These included:
- Limited-edition collectible figures and goods distributed via Jump Shop and lottery systems
- Collaboration products with beverage brand Wonda
- Seven-Eleven retail promotions featuring themed goods
- Commemorative publications, including a special tabloid-style newspaper project
- “One Hundred Great Pirate Views,” a large-scale illustration by Eiichiro Oda featuring top-ranked characters from the global popularity poll
These items were distributed across various retail channels in Japan during the campaign period.
Structure and purpose
WE ARE ONE functioned as a centralized promotional umbrella rather than a single narrative or product release. Its structure combined:
- Anniversary celebration of Volume 100
- Promotion of the ongoing anime and manga series
- Cross-industry collaborations (space agency, brands, media companies)
- Fan participation events and competitions
- Limited-time content distribution and merchandising
The campaign was part of a broader trend in Japanese media franchises using multi-platform promotional systems to coordinate large-scale milestone events.
🇯🇵 ONE PIECE 100巻記念 WE ARE ONE（日本語関連情報・公式発表）
「ONE PIECE 100巻記念 WE ARE ONE」は、**集英社（Shueisha）**による公式プロジェクトとして日本国内でも大規模に展開された記念キャンペーンであり、週刊少年ジャンプ公式サイトおよびONE PIECE公式ニュースを通じて多数の企画が発表された。
特に「ONE PIECE 100巻記念 WE ARE ONE MONSTERS ボイスコミック」は、尾田栄一郎による読切作品『MONSTERS』を原作とした音声付きコミック企画であり、ジャンプ公式YouTubeチャンネルおよびWE ARE ONE特設サイトにて公開された。キャスト発表やスペシャルコメントも公式ニュースとして掲載されている。
また、「ONE PIECE 100巻記念 WE ARE ONE KIBO DISCOVER PROJECT」は、**Japan Aerospace Exploration Agencyとの共同プロジェクトとして実施され、国際宇宙ステーション（ISS）と連動したAR企画や特別配信番組が展開された。本企画には宇宙飛行士Akihiko Hoshide**も関連コンテンツに参加し、公式プレスリリースおよび特設ページで詳細が公開されている。
さらに、日本の週刊少年ジャンプ誌面では「ONE PIECE 大海賊百景（One Hundred Great Pirate Views）」が掲載され、尾田栄一郎による描き下ろし大型イラストが3号連続で公開された。この企画は「WE ARE ONE」プロジェクトの主要ビジュアルコンテンツの一つとして位置付けられている。
その他にも日本国内では以下の公式企画が実施された：
- 「ONE PIECE 100巻記念 無料公開キャンペーン（1〜90巻）」
- 「ONE PIECE 100巻記念 セブン-イレブン コラボキャンペーン」
- 「ONE PIECE 100巻記念 プレゼントキャンペーン（抽選企画）」
- 「ONE PIECE 100巻記念 フィギュア・グッズ展開」
これらの情報は「ONE PIECE公式サイト」「週刊少年ジャンプニュース」「JAXA公式プレスリリース」などの日本語一次情報源で発表されており、「WE ARE ONE」は単なる販促ではなく、ONE PIECE 100巻記念 WE ARE ONE プロジェクトとして統合された公式メディアキャンペーンである。
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