What is the difference between Bandai and Bandai Spirits?

Bandai and Bandai Spirits, subsidiaries of Bandai Namco Holdings, target different demographics in the toy and model kit market. Bandai appeals to a younger audience with a red logo, while Bandai Spirits, established on Feb 15, 2018, caters to a mature market with a distinctive blue logo.

Bandai:

• Scope: Bandai is a diversified company with a broad product range that includes toys, figures, model kits, video games, and various forms of entertainment.

• Target Audience: Bandai's products are designed for a wide range of consumers, including children and enthusiasts of all ages.

• Product Variety: Bandai produces a variety of toys, from action figures to plastic model kits. It covers a wide spectrum of franchises and themes, appealing to a diverse customer base.

Bandai Spirits:

• Specialization: Bandai Spirits, on the other hand, is a specific business unit within the Bandai Namco group that focuses on hobby and collector-oriented products.

• Target Audience: Bandai Spirits caters to a more mature collector demographic, offering high-quality model kits, figures, and collectibles that often require assembly.

• Key Products: One of the flagship products produced by Bandai Spirits is Gundam model kits, commonly known as Gunpla. They are known for their intricate detailing and precision engineering.

• Innovation and Artistry: Bandai Spirits is committed to providing products that not only cater to the collector's market but also showcase innovation and artistry in the design and creation of model kits and figures.

While Bandai is a more diversified company with a broad audience, Bandai Spirits is a specialized unit within the Bandai Namco group that targets hobbyists, collectors, and enthusiasts with a focus on high-quality, detailed model kits and figures. The distinction allows each entity to cater to different markets and demographics within the larger world of toys and collectibles.

Why does Bandai have a red logo and a blue logo?

Bandai uses a red logo for its diverse range of products targeting a broad audience, while Bandai Spirits (a separate company), with a blue logo, focuses on high-quality, collector-oriented items. The color distinction signifies their varied product lines and target demographics.

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