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What is the difference between Bandai and Bandai Spirits?

Bandai and Bandai Spirits, subsidiaries of Bandai Namco Holdings, target different demographics in the toy and model kit market. Bandai appeals to a younger audience with a red logo, while Bandai Spirits, established on Feb 15, 2018, caters to a mature market with a distinctive blue logo.

Bandai:

Scope: Bandai is a diversified company with a broad product range that includes toys, figures, model kits, video games, and various forms of entertainment.
Target Audience: Bandai's products are designed for a wide range of consumers, including children and enthusiasts of all ages.
Product Variety: Bandai produces a variety of toys, from action figures to plastic model kits. It covers a wide spectrum of franchises and themes, appealing to a diverse customer base.

Bandai Spirits:

Specialization: Bandai Spirits, on the other hand, is a specific business unit within the Bandai Namco group that focuses on hobby and collector-oriented products.
Target Audience: Bandai Spirits caters to a more mature collector demographic, offering high-quality model kits, figures, and collectibles that often require assembly.
Key Products: One of the flagship products produced by Bandai Spirits is Gundam model kits, commonly known as Gunpla. They are known for their intricate detailing and precision engineering.
Innovation and Artistry: Bandai Spirits is committed to providing products that not only cater to the collector's market but also showcase innovation and artistry in the design and creation of model kits and figures.

While Bandai is a more diversified company with a broad audience, Bandai Spirits is a specialized unit within the Bandai Namco group that targets hobbyists, collectors, and enthusiasts with a focus on high-quality, detailed model kits and figures. The distinction allows each entity to cater to different markets and demographics within the larger world of toys and collectibles.

Why does Bandai have a red logo and a blue logo?

Bandai uses a red logo for its diverse range of products targeting a broad audience, while Bandai Spirits (a separate company), with a blue logo, focuses on high-quality, collector-oriented items. The color distinction signifies their varied product lines and target demographics.

Extraordinary Collectibles with Bandai Spirits Figures & Statues

Explore the exceptional world of Bandai Spirits Figures & Statues, where craftsmanship meets artistry. Our collection boasts a diverse array of meticulously designed figures and statues, capturing the essence of beloved characters with unparalleled detail. From iconic anime characters to intricately crafted mechas, each piece is a testament to the passion and precision that defines the Bandai Spirits experience.

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Indulge your collector's spirit with Bandai Spirits' premium line of collectibles. Our figures and statues transcend ordinary craftsmanship, offering enthusiasts and connoisseurs alike an immersive experience. Whether you're a devoted fan or a seasoned collector, our curated selection includes sought-after pieces from renowned anime and gaming franchises. Elevate your collection and bring your favorite characters to life with Bandai Spirits' dedication to quality and authenticity.

Exceptional Quality and Characters: Bandai Spirits Figures & Statues

At the heart of Bandai Spirits Figures & Statues lies an unwavering commitment to exceptional quality and unforgettable characters. Each collectible is a masterpiece, showcasing the fusion of cutting-edge design and time-honored craftsmanship. From dynamic action poses to exquisite detailing, our figures and statues not only pay homage to the source material but elevate the collector's experience. Immerse yourself in a world where your favorite characters come to life, courtesy of Bandai Spirits' dedication to creating enduring and captivating collectibles.