Jazwares, founded in 1997 in Sunrise, Florida, is a leading toy and entertainment company renowned for creating innovative and high-quality products. They are the creators of the immensely popular Squishmallows plush toy line, which has become a global phenomenon, beloved by children and collectors for its irresistibly soft designs and diverse characters. Alongside Squishmallows, Jazwares offers a wide range of action figures, collectibles, role-playing accessories, and other toys inspired by popular franchises like Pokémon, Marvel, and Halo.

Over the years, Jazwares has grown through strategic partnerships and acquisitions, including brands like Kellytoy, Wicked Cool Toys, and Russ Berrie. This expansion has enabled the company to cater to various audiences, from kids to adult collectors. By combining original creations like Squishmallows with licensed products from major franchises and platforms like Roblox and Fortnite, Jazwares continues to be an industry leader, fostering imagination and joy through their ever-evolving lineup of toys and entertainment products.

Star Wars, created by George Lucas, is a sprawling space opera franchise that has captivated audiences since its debut in 1977 with "Star Wars: Episode IV - A New Hope." Set in a galaxy far, far away, the saga unfolds across three trilogies, numerous spin-offs, and various media forms. At its core, the narrative explores the battle between good and evil, with the Jedi Order representing the light side of the Force and the Sith embodying its dark counterpart. Central to the storyline are iconic characters like Luke Skywalker, Princess Leia, Darth Vader, and Han Solo, whose journeys intertwine with epic battles, political intrigue, and personal quests for redemption and power. The original trilogy (Episodes IV-VI) introduces the Rebel Alliance's struggle against the tyrannical Galactic Empire, led by Darth Vader and Emperor Palpatine. The prequel trilogy (Episodes I-III) delves into the origins of Darth Vader as Anakin Skywalker, charting his fall from Jedi Knight to Sith Lord amidst political unrest and the rise of the Empire. The sequel trilogy (Episodes VII-IX), produced by Disney, continues the saga decades after the Empire's defeat, focusing on new heroes like Rey, Finn, and Poe Dameron as they confront the resurgence of the dark side embodied by Kylo Ren and the mysterious Snoke. The franchise's enduring appeal lies in its blend of fantastical worlds, deep mythology, and timeless themes of heroism, family, and the battle between light and darkness in the universe.