FuRyu Corporation is a leading Japanese company renowned for its extensive range of merchandise, primarily focusing on high-quality figures, plushies, and collectibles based on popular anime, video game, and pop culture franchises. Established in 2002, FuRyu initially made its mark by supplying UFO catcher (claw machine) prizes in arcades, but it has since expanded its product offerings to include a variety of merchandise that appeals to collectors and fans. The company's figures often feature intricate designs and details, showcasing popular characters from various franchises, and are highly sought after for their craftsmanship and aesthetic appeal.

In addition to figures, FuRyu produces an array of merchandise that includes plush toys, keychains, and other collectibles, often releasing exclusive items tied to specific events or collaborations with popular series. Their commitment to quality and attention to detail has earned them a loyal customer base, making FuRyu a prominent player in the collectibles market. By continuously expanding their product lines and collaborating with well-known franchises, FuRyu has solidified its position as a go-to source for anime and gaming merchandise, catering to the growing demand from both domestic and international fans.

Re:Zero − Starting Life in Another World follows Subaru Natsuki, a high school student who is mysteriously transported to a fantasy world. Equipped with the unique ability to return to a specific point in time upon death, Subaru faces numerous trials and challenges as he tries to navigate this unfamiliar world. His journey is fraught with danger and emotional turmoil as he grapples with the consequences of his actions, the complexities of his newfound powers, and the intricate relationships he forms with the people he encounters.

Throughout the series, Subaru becomes entangled in a series of conflicts involving powerful adversaries, political intrigue, and personal struggles. He develops deep bonds with several key characters, including Emilia, a half-elf with a mysterious past, and Beatrice, a spirit bound to a library. As Subaru repeatedly relives moments of failure and despair, he gradually uncovers dark truths about the world and his own role within it, all while striving to protect those he cares about and find a way to overcome the seemingly insurmountable challenges he faces. The series has gained significant popularity, leading to an array of merchandise including toys, anime figures, and collectibles, which reflect the vibrant characters and pivotal moments from the story.